Tennent’s Light
Brand Design & Packaging Design
I was commissioned by Tennent's Lager to create a limited edition on-pack design for a special competition launch, celebrating the brand's ethos: Boldly Brewed for Good Times.
This project was part of their investment to support grassroots arts and culture in Scotland. The design was to embody creativity, spotlight Scottish subcultures, and capture the energy of local music, art, fashion, and design.
I designed the limited edition case to be sold across supermarkets, convenience stores, and online.
I developed a vibrant, flowing design that incorporated bespoke icons and visual elements, inspired by the arts in Scotland.
I created key visual elements, including icons, stickers and shapes reflecting creative industries such as music, photography, and youth culture.
I worked within Tennent's brand guidelines to create a unique and exciting design that remained on brand.
Client Testimonial
Nadine Walker, Senior Content Manager at Tennent’s Lager.
“Emily is a trailblazer in her field. Her ability to dive into the details of a brief made delivering a new package design under a tight deadline effortless. Unlike most designers, she showed incredible patience, understanding, and commitment. I couldn’t recommend her more - her passion is truly unmatched.”